KeelySaye.com is delighted to welcome the newest member to our team, Kiosha Gregg. Kiosha is completing the Master of Mass Communication program at the University of South Carolina. See below for her introduction: Hello! I’m Kiosha Gregg and I’m thrilled to be completing my practicum with KeelySaye.com! I will graduate from the Master of Mass [...]
The one dimensional proclamatory advertising days are over. So move over ego centric advertisers, and bring it on user-generated multi-media! Content is the king in the new media revolution., but not just any kind of content.
Marketing today is about pulling people in to engage in something for fun or educational purposes. It is about publishing information direct to consumers to attract them to you.
The mediums that we use to communicate our messages have expanded, and we now have more options to choose from. More importantly, the days of lazy “Look at me! Look at me!” marketing are now over, and we are faced with the challenge of developing creative content that will speak “with” our audiences rather than “at” them.
Getting on the top of the search engines is one thing, but spreading your message virally is another. You may see viral campaigns spread like wildfire globally and think that would be overkill for your small business. Great viral messages spiral out of control from social networks that begin in a community.