Most simply put: Vine is Twitter for video. With an “in stream” layout like that of Facebook and Instagram apps, the service offers users the opportunity to film short, 6 second videos for easy sharing on Twitter an Facebook.
The reason that Vine has the chance of succeeding when other apps before it didn’t: it has the full backing of Twitter.
Is the Facebook v. Twitter war over?
Not quite. The Vine launch was a battle within the veritable war between the two giants. Already in it’s 3rd permutation from it’s original launch, Vine started off with the ability for users to find Facebook friends who were on the platform. Facebook then blocked the functionality for the app and updated their blog with a post which many assume to be aimed at Vine saying that apps aren’t allowed to benefit from the Facebook user list if they don’t provide something beneficial for the user without infringing on Facebook’s core.
How can I use Vine for business?
As with most social networks the best way to use Vine for business is to round out the experience, making it less about direct sales and more about content creation and bringing humanity to the brand. Chris Brogan has already outlined 11 specific usages of Vine but here are some I thought of after my first couple of runs.
Have your followers send you videos introducing themselves.
Some questions for Vine?
There of course are always questions but with new apps it usually pertains to bugs and the future. As the app hasn’t quite crashed on me yet mine have more to do with some tactile improvements and movements for growth than with technical fixes – though I wouldn’t complain if the interface got a facelift.
Will we be getting embed codes soon?
Is there a better placement or implementation of the “like/smile” tool?
Here in the office we’ve been chatting about website responsivity and how it could make “apps” a thing of the past. Case in point, the new updates to Twitter. Though Twitter apps are far from obsolete – one large component that apps include that websites (whether responsive or not) don’t is push notifications – the Twitter mobile site has been overhauled to something that’s a heck of a lot easier than it once was, and comes available on more devices!
Twitter overhauls mobile.twitter.com
Twitter’s mobile site was overhauled to resemble something that seems more akin to the current web platform as well as Twitter apps. With most of the action buttons now at the top of the site, the revamped site is much more user-friendly. Having been tested on over 300 phones the facelift stays true to the brands imaging.
Twitter updates apps
After a small leak, Twitter rolls out new updates in the Twitter apps for iPhone and Android. What does it mean for you?
Expanded Tweets – On Twitter.com, clicking on a tweet with a link expands it to include a preview of where the link is set to take you. Now the Twitter App does as well with partners like Kickstarter, MLB, C-SPAN, Vimeo, Etsy, The Atlantic and others that will provide previews as well as even videos when applicable.
Search Simply – The search now features improved autocomplete meaning that usernames or actual names can be typed in and the app will suggest the complete names.
Receive notifications – For those of us who’ve been on Twitter for years, you may remember “Follow by Phone.” This entailed following users via text message, and receiving a text for their every tweet. Well now, the new Twitter app allows for receiving these updates via push notifications as opposed to text messages. While in the Twitter app on the user’s page, click the action button and select “Turn on notifications.”
KeelySaye.com is delighted to welcome the newest member to our team, Kiosha Gregg. Kiosha is completing the Master of Mass Communication program at the University of South Carolina. See below for her introduction:
Hello! I’m Kiosha Gregg and I’m thrilled to be completing my practicum with KeelySaye.com!
I will graduate from the Master of Mass Communication program at the University of South Carolina (Go Gamecocks!) in December 2011. I received my Bachelor’s in English-Business and Professional writing from Columbia College (Go Koalas!).
Convergence journalism and social media are two of the latest trends in the industry that thrill me. With the growing social landscape and the more sophisticated audience, new ideas and platforms are needed to deliver content and to engage with target audiences. I’m eager to be equipped with cutting-edge solutions to help companies use social media to their advantage.
My copywriting experience from theState.com and the Free Times, and my blogging experience from Munich, Germany have prepared me to write engaging, insightful and sometimes witty content for our clients.
I’m excited to work at KeelySaye.com and to learn the new rules of inbound marketing! I would love to hear from you–tweet me @kioshagregg!
Do you want more Twitter followers? Forget it! Would you leave food on your plate before going up to the buffet line for more? Yes, actually, you would. But this isn’t a Chinese buffet – this is networking.
Businesses love to use the nifty 80/20 rule – the idea that 80% of your sales come from 20% of your clients. Twitter works in the same way, just taken to the extreme.
Let’s try the 95/5 rule. Say you have 1,000 Twitter followers. Have you actually attempted to connect with 50 of them?
Find someone in your industry that seems to be regularly interacting with other tweeters.
Take a solid 15-20 minutes to read a few of their tweets, check out their link, and read two or three of their blogs. Hopefully by then, you would have found some interest, idea, or hobby in common with this person.
Use this as an icebreaker and send an insightful @reply or DM. Repeat these steps 49 more times.
49 more times, what?!?!
Yes, do this 49 more times. It’ll take some self-discipline, but patience is a virtue. Don’t worry about reaching your next big follower “milestone.” Take time to connect with a few people on a personal level and you will truly understand the power of Twitter.
This post was provided by guest blogger, Dave Stone, student at the University of South Carolina’s International Masters in Business Administration program. Follow Dave on Twitter at @davestone04.