Articles Tagged with twitter

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Introducing: Vine, Twitter for video

Not too far off the heels of Facebook’s Graph Search announcement, Twitter announces their newest product: Vine.

What is Vine?

Most simply put: Vine is Twitter for video. With an “in stream” layout like that of Facebook and Instagram apps, the service offers users the opportunity to film short, 6 second videos for easy sharing on Twitter an Facebook.

The reason that Vine has the chance of succeeding when other apps before it didn’t: it has the full backing of Twitter.

Is the Facebook v. Twitter war over?

Not quite. The Vine launch was a battle within the veritable war between the two giants. Already in it’s 3rd permutation from it’s original launch, Vine started off with the ability for users to find Facebook friends who were on the platform.  Facebook then blocked the functionality for the app and updated their blog with a post which many assume to be aimed at Vine saying that apps aren’t allowed to benefit from the Facebook user list if they don’t provide something beneficial for the user without infringing on Facebook’s core.

How can I use Vine for business?

As with most social networks the best way to use Vine for business is to round out the experience, making it less about direct sales and more about content creation and bringing humanity to the brand. Chris Brogan has already outlined 11 specific usages of Vine but here are some I thought of after my first couple of runs.

  1. Use it to have a little fun like Mashable. Who doesn’t want to be like Mashable?
  2. Give a quick tour of your desk.
  3. Do a run through.
  4. Introduce your staff.
  5. Preview some content you can’t wait to get out.
  6. Have your followers send you videos introducing themselves.

Some questions for Vine?

There of course are always questions but with new apps it usually pertains to bugs and the future. As the app hasn’t quite crashed on me yet mine have more to do with some tactile improvements and movements for growth than with technical fixes – though I wouldn’t complain if the interface got a facelift.

  • Will we be getting embed codes soon?
  • Is there a better placement or implementation of the “like/smile” tool?
  • Is a web based platform coming soon?
  • Android and other devices?
  • Exporting to Tumblr possibly? Welcomes Newest Member

Kiosha Gregg, newest member is delighted to welcome the newest member to our team, Kiosha Gregg.  Kiosha is completing the Master of Mass Communication program at the University of South Carolina. See below for her introduction:

Hello! I’m Kiosha Gregg and I’m thrilled to be completing my practicum with!

I will graduate from the Master of Mass Communication program at the University of South Carolina (Go Gamecocks!) in December 2011. I received my Bachelor’s in English-Business and Professional writing from Columbia College (Go Koalas!).

Convergence journalism and social media are two of the latest trends in the industry that thrill me. With the growing social landscape and the more sophisticated audience, new ideas and platforms are needed to deliver content and to engage with target audiences. I’m eager to be equipped with cutting-edge solutions to help companies use social media to their advantage.

My copywriting experience from and the Free Times, and my blogging experience from Munich, Germany have prepared me to write engaging, insightful and sometimes witty content for our clients.

I’m excited to work at and to learn the new rules of inbound marketing! I would love to hear from you–tweet me @kioshagregg!

3 Steps to Finishing What’s Left on Your Twitter Plate

Do you want more Twitter followers? Forget it! Would you leave food on your plate before going up to the buffet line for more? Yes, actually, you would. But this isn’t a Chinese buffet – this is networking.

Businesses love to use the nifty 80/20 rule – the idea that 80% of your sales come from 20% of your clients. Twitter works in the same way, just taken to the extreme.

Let’s try the 95/5 rule. Say you have 1,000 Twitter followers. Have you actually attempted to connect with 50 of them?

Here’s how:

  1. Find someone in your industry that seems to be regularly interacting with other tweeters.
  2. Take a solid 15-20 minutes to read a few of their tweets, check out their link, and read two or three of their blogs. Hopefully by then, you would have found some interest, idea, or hobby in common with this person.
  3. Use this as an icebreaker and send an insightful @reply or DM. Repeat these steps 49 more times.

49 more times, what?!?!

Yes, do this 49 more times. It’ll take some self-discipline, but patience is a virtue. Don’t worry about reaching your next big follower “milestone.” Take time to connect with a few people on a personal level and you will truly understand the power of Twitter.

This post was provided by guest blogger, Dave Stone, student at the University of South Carolina’s International Masters in Business Administration program. Follow Dave on Twitter at @davestone04.