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Grow Your Business with Social Media | Strategy: Inbound Marketing

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Today, we spoke to the American Advertising Federation of the Midlands at the historic 701 Center for Contemporary Art about inbound marketing as THE proven strategy for new media campaigns. Ad agencies, marketing execs and business owners filled the room to learn about:

  • Building, growing and sustaining an engaging social media presence
  • Driving website traffic
  • Converting web traffic into leads
  • Optimizing websites for organic search engines (SEO)
  • Differences between Facebook and Twitter strategies
  • Time management tools and techniques
  • Measuring results with website and social media analytics
  • Cultivating new business development opportunities for agencies

Take a look at the presentation, and tell us what tips and resources you have to add!


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